Community Building Articles

Real experiences from building web3 communities with 200K+ users. What works, what fails, and the numbers behind it.

Dec 9, 2025|Community

Web3 Marketing Campaigns: $500K in Lessons

We've run marketing campaigns that burned $500K across multiple projects. Some worked. Most didn't. Here's what killed the failures.

Nov 11, 2025|Community

Token-gated Discord communities are everywhere. Most are implemented wrong. Here's how to do it right.

Oct 17, 2025|Community

We've distributed millions in airdrops. Half got sybil attacked. Here's what we learned the expensive way.

Sep 3, 2025|Community

SocialFi platforms are expensive. We spent $200K building one that got to 200K users. Here's the real cost breakdown.

Jul 28, 2025|Community

We've built communities for projects that went from zero to 200K users. One was Binance Labs-backed. Here's what actually worked.